Ad file name generator
One naming scheme for every creative: geo, offer, hook and version in a fixed order. Fill in the fields and copy the list — names stay readable in Ads Manager reports and in your spreadsheet.
One naming scheme for every creative: geo, offer, hook and version in a fixed order. Fill in the fields and copy the list — names stay readable in Ads Manager reports and in your spreadsheet.
Uniqueizer names each file of a batch by your scheme — geo, offer, hook, version — so the ZIP you download is ready for upload and your report reads itself. One master in, a batch of variants out.
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An ad account shows you file names, not files. "final_v2_new(3).mp4" tells you nothing a week later; br_serum_glow_9x16_v3.mp4 tells you the geo, the offer, the hook and the version before you open anything. When every buyer on a team uses the same order, reports can be filtered and compared without a separate spreadsheet of "what was what".
| Part | Example | Why it is there |
|---|---|---|
| Platform prefix | fb, tt, gg | Only if one library serves several platforms. |
| Geo | br, mx, de | The first thing you filter by. |
| Offer | serum | What is being sold. |
| Hook or angle | glow | What you are actually testing. |
| Type and ratio | vid, 9x16 | Needed when the same hook exists in several formats. |
| Date | 260924 | Optional; handy when creatives are refreshed weekly. |
| Version | v1, v2, v3 | Always last, so variants sort next to each other. |
A fixed order from the broadest to the most specific part: geo, offer, hook or angle, format, version. The exact parts matter less than using the same order every time.
Either, as long as it is one of them. The generator uses the other one inside a part, so "hair-oil" stays one part in br_hair-oil_v1.
Some upload forms, exports and spreadsheets mishandle non-Latin file names. Latin letters work everywhere.
No. The names are generated in your browser; the text file is created on your device.
Related: compare two creatives · naming creatives for Ads Manager · all guides