UniqueizerPRO
Start free
EN

ROI Calculator

Enter approve, invalid, payout and target ROI — we compute the max CPL you can pay.

CPL you can pay (for target ROI)
—

Auto-calculated. Pay up to this per lead to hit your ROI.

Effective $ per lead
—
CPS at that CPL
—
ROI (check)
—
Profit per lead
—
Max CPS for target ROI
—
Leads for 1 sale (avg)
—

Formulas

Valid rate = 1 − invalid%/100

Effective $ / lead = payout × (approve%/100) × valid rate

CPL = effective ÷ (1 + ROI%/100)

CPS = CPL ÷ (approve%/100 × valid rate)

Max CPS = payout ÷ (1 + ROI%/100)

Leads per sale ≈ 1 ÷ (approve%/100 × valid rate)

Uniqueizer Pro

You just did the maths. Now make the creatives that hit it.

The calculator sets your ceiling on cost per lead. Getting under it means testing hooks — and that means having several versions of one video ready. One file goes in, a batch of test-ready files comes out.

✓1 file → 10 variants — batch upload, Low / Medium / High intensity
✓9:16 · 1:1 · 16:9 — real cropping from one master, not padding
✓Hook pack ×5 — five different openings from the first 3 seconds
✓Intro / outro — your own cover at the start or the end, any length
✓Photo controls — micro-crop, rotation, brightness, contrast, saturation, hue, grain
✓Video controls — the same per frame, speed with audio kept in sync, trim in/out
✓480p or 720p — speed while testing, quality when shipping
✓Logo picture-in-picture — in any corner, without a separate editing project
✓Filename templates — geo_offer_hook_v3 — reports stay readable
✓EXIF stripped — metadata cleaned, with a log of what was done
✓Difference score — a number for how far a variant moved, not a promise
✓Before / after preview — see the result before it reaches the ad account
✓Presets and favourites — save a setup, share it with a colleague by code
✓ZIP in one click — the whole batch, named and ready to upload
✓Private gallery — your results only, kept for 5 days
✓Cancel and repeat — stop a job, or rerun with identical settings
Free
$0
5 files a month. No card, registration takes a minute.
Solo
$10/mo
100 files a day, priority in the queue, every feature. Or $80 a year.
Team
Custom
Individual terms per person, agreed over Telegram.
Start free → Pricing and payment

No card required · 15% referral on every Solo you bring · your files stay private

What this ROI calculator does

It answers the one question that decides whether a campaign is worth running: how much can you afford to pay for a lead and still hit the return you want. Enter the payout per sale, the approval rate, the share of invalid traffic and your target ROI — you get the maximum cost per lead, the cost per sale, the profit per lead and how many leads one sale takes.

The price of a lead is deliberately not an input. In media buying it is the output: it follows from the economics of the offer, not from a guess.

The formulas behind it

ValueHow it is calculated
Valid share1 − invalid share
Leads per sale1 ÷ (approval × valid share)
Cost per sale at target ROIpayout ÷ (1 + target ROI)
Maximum cost per leadcost per sale ÷ leads per sale

How to use it before a launch

  1. Take the payout your advertiser actually pays.
  2. Use the approval rate from the same geo, not the average across all of them.
  3. Put in a realistic invalid share — for call-centre offers it is rarely zero.
  4. Set the ROI you need, not the one you hope for.
  5. Compare the result with what you actually pay. If your real CPL is higher, the problem is the economics, not the creative.

Questions

What is a good ROI for a media buying campaign?

There is no universal number. What matters is whether your actual cost per lead is below the maximum this calculator returns for your target ROI.

Why does it not ask for the price of a lead?

Because that is the answer. You know the payout, the approval rate and the invalid share; the affordable cost per lead follows from them.

What counts as invalid traffic?

Leads that can never convert: wrong numbers, duplicates, bots, people outside the geo. They still cost money, so they belong in the calculation.

How does approval rate change the maths?

Directly. At 40% approval you need two and a half leads per sale, so the affordable cost per lead is two and a half times lower.

Related: timezone calculator · preset marketplace · all guides